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Trend Analysis Overview

Monitor emerging trends across 10+ data sources with AI-powered scanning, automated insights, and real-time alerts to stay ahead of market shifts.

What is Trend Analysis?#

Trend Analysis is PromptReports' intelligent monitoring system that continuously scans multiple data sources to identify emerging patterns, shifts in market sentiment, and early signals of change. It transforms raw data into actionable insights, helping organizations anticipate market movements before they become obvious.

Unlike traditional market research that provides periodic snapshots, Trend Analysis delivers continuous monitoring with AI-enhanced interpretation. It connects dots across disparate sources, identifies weak signals, and provides context that helps you understand not just what is changing, but why it matters.

Key Capabilities#

Multi-Source Monitoring

Track trends across news, social media, academic research, patents, job postings, and more.

Smart Scanning

Configure automated scans with custom keywords, industries, and time ranges.

Trend Alerts

Receive notifications when significant trends emerge or existing trends shift.

AI Interpretation

Get AI-generated summaries explaining what trends mean and their potential impact.

Trend Visualization

Interactive charts showing trend evolution, volume, sentiment, and momentum.

Trend Reports

Generate comprehensive reports with trends automatically incorporated.

How Trend Analysis Works#

Trend Analysis operates through a sophisticated pipeline that transforms raw data into actionable intelligence:

1

Data Collection

Automated crawlers continuously gather data from configured sources including news outlets, social media platforms, research databases, patent filings, and more.
2

Signal Detection

AI algorithms analyze incoming data to identify emerging patterns, unusual activity spikes, sentiment shifts, and novel topics gaining traction.
3

Trend Classification

Detected signals are classified by category, industry relevance, geographic scope, and potential impact level.
4

Context Analysis

AI models provide interpretation, explaining why a trend is emerging, what factors are driving it, and what it might mean for your organization.
5

Alert & Reporting

Significant trends trigger alerts to relevant stakeholders and can be automatically incorporated into scheduled reports.

Use Cases#

Trend Analysis supports a wide range of strategic intelligence needs:

Competitive Intelligence

Track competitor activity, product launches, executive moves, and strategic shifts in real-time.

Market Research

Identify emerging market opportunities, changing customer preferences, and industry shifts.

Technology Scouting

Monitor technology developments, patent filings, research breakthroughs, and startup activity.

Regulatory Tracking

Stay ahead of regulatory changes, policy developments, and compliance requirements.

Trend Metrics#

Each identified trend is quantified with multiple metrics to help you assess significance and prioritize attention:

MetricDescriptionWhat It Indicates
VolumeTotal mentions across all sourcesOverall attention and awareness level
VelocityRate of change in mentionsWhether trend is accelerating or decelerating
SentimentPositive/negative/neutral ratioMarket perception and emotional response
Source DiversityNumber of unique source typesBreadth of trend penetration
Geographic SpreadRegional distribution of mentionsWhether trend is local or global
Influencer EngagementActivity from key voicesPotential for trend amplification
Trend ScoreComposite importance ratingOverall significance and relevance

Getting Started#

1

Access Trend Analysis

Navigate to Trend Analysis from the main navigation to view the trends dashboard.
2

Configure your sources

Set up data sources to monitor the channels most relevant to your industry and interests.
3

Create trend scans

Define automated scans with keywords, topics, and filters to capture relevant trends.
4

Set up alerts

Configure trend alerts to be notified when significant changes occur.
5

Review and act

Monitor your dashboard, review AI insights, and incorporate trends into your decision-making and reports.