Trend Analysis
Monitor and analyze industry trends with AI-powered insights
Trend Analysis is a powerful feature that helps you stay ahead of industry changes by automatically monitoring multiple sources and providing AI-generated insights. Configure keywords, add sources, and let the platform do the heavy lifting of tracking what matters to your business.
Key Capabilities
Keyword Monitoring
Track specific keywords and phrases across multiple sources to identify emerging trends in your industry.
Source Aggregation
Aggregate data from news sites, social media, academic papers, and custom URLs for comprehensive coverage.
AI-Powered Insights
Get intelligent summaries and analysis of trends using advanced AI models to understand what matters most.
Custom Alerts
Set up notifications for significant trend changes or when specific keywords spike in mentions.
Historical Analysis
View trend history over time to identify patterns, seasonality, and long-term shifts in your industry.
Competitive Intelligence
Monitor competitor mentions and track how your industry landscape is evolving.
Setting Up Trend Analysis
Access Trend Settings
Navigate to Profile → Trends to access your trend analysis dashboard and configuration.
Add Keywords
Enter keywords relevant to your industry. Be specific - 'AI in healthcare diagnostics' works better than just 'AI'.
Configure Sources
Add URLs of sites to monitor, select news categories, and optionally include social media sources.
Set Scan Frequency
Choose how often you want the system to scan for new trends - daily, weekly, or custom schedules.
Enable Notifications
Configure alert preferences to receive notifications when significant trends are detected.
Use Cases
Market Research
Track emerging technologies and market shifts to inform strategic decisions.
- Monitor competitor product launches
- Track regulatory changes
- Identify market opportunities
Content Strategy
Discover trending topics to create timely, relevant content for your audience.
- Find hot topics for blog posts
- Identify FAQ themes
- Track industry conversations
Risk Management
Stay ahead of potential threats and challenges affecting your industry.
- Monitor supply chain disruptions
- Track sentiment changes
- Identify emerging competitors
Understanding Your Trend Dashboard
Trend Cards: Each monitored keyword displays as a card showing recent activity, sentiment, and key mentions.
Timeline View: See how trends have evolved over time with interactive charts.
AI Summary: Get AI-generated summaries of the most important trends and their implications.
Source Links: Click through to original sources to verify and explore further.
Best Practices
Do
- Use specific, targeted keywords
- Include industry-specific terminology
- Review and refine keywords weekly
- Add authoritative sources to monitor
Avoid
- Generic, broad keywords
- Too many keywords (causes noise)
- Ignoring trend alerts
- Setting scan frequency too high